Business Is Booming For, Ignition, Joe Fortune and Woo Casino
Joe Fortune, Ignition, and Woo Casino are officially three of the most popular Australian online casinos. Agile Hatch dug up some data showing casino use in Australia since the start of the COVID-19 pandemic. The data makes interesting reading.
Everyone predicted pokies players heading online when brick and mortar venues closed their doors. That is precisely what happened with online casino sites enjoying three-times as many Aussie visitors in April 2020 compared to March 2020.
Ignition was the most popular site of those chosen by Agile Hatch. Ignition saw 1.1 million Australian visitors in April 2020. Joe Fortune came in second with 853,000 visitors. Third place belongs to Woo Casino, which saw 250,000 visitors during its peak.
1.1 Million Aussie Visitors for Ignition
Ignition has been in business since 2011 and is popular with Australian and American gamblers. It saw 422,000 visitors in March 2020 and 13% more (483,000) in March 2021. May 2020 saw 1.1 million Australian players!
Offering online poker is one of the main reasons for the popularity of Ignition. The site bought Bovada Poker, formerly Bodog, in July 2018. Ignition accepts customers from the U.S.A. and Australia, among many others.
The study investigated search engine hits and mentions on Reddit. Ignition tops the charts for all metrics. Some 23,000 brand searches, 2010 social shares, and 611 mentions on Reddit show the draw this casino has.
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Joe Fortune is Very Popular With Australians, Second Only to Ignition
No other Aussie-friendly online casino received more searches than Joe Fortune. Some 37,000 searches per month, on average, show the popularity of Joe Fortune with Australians. Furthermore, the site has 198 mentions on Reddit and 240 social shares in March 2021 alone.
Business is booming for Joe Fortune. March 2020 saw 238,000 Aussie visitors, but this increased 24% to 312,000 in March 2021.
Joe Fortune is now in its fifth year of operation, having launched in 2016. Players love Joe Fortune’s massive portfolio of pokies from the likes of iSoftBet, RTG, and Rival Gaming. They are fans of the large number of banking options and the fact the casino is available on smartphones.
There is $5,000 worth of welcome bonuses and 30 free spins waiting for new depositing customers. Your first three deposits come with bonuses. Two of those bonuses come with a seven-day expiry, which means they need some grinding out, but they are worth it.
A 37% Increase in Visitors to Woo Casino
Woo Casino is living proof you do not need to offer massive welcome bonuses to attract customers to your online casino. The welcome bonus there is only $300, although you do receive 200 free spins. Having 2,000 pokies and an additional 1,000 casino table games is Woo Casino’s biggest lure.
113,000 Australians visited Woo Casino in March 2020. This figure increased 37% to 178,000 in March 2021. Woo Casino was not as popular as some in terms of searches (15,000) or social shares (135), but it is moving in the correct direction.
The Future is Bright For Aussie Online Casinos
Arthur Wood is an economic analyst who thinks the Aussie online casino industry is on course to grow at least 15%. Playing mobile pokies continues to increase in popularity, with 59% of gamblers using mobile devices.
“Internet devices, particularly mobile phones, will drive the Australian casino market. With the option to gamble in public while commuting to work, or at home telecommuting, the clear winner is the versatile online pokies company that provides the fast and easy experience.”
The pandemic forced Australians to change their gambling habits. Traditional venues were not available, so players flocked online. The Australian Institute of Family Studies revealed almost 1 in 20 Aussies created new online accounts and began gambling since the start of the pandemic.