eSports have been gaining in popularity all over the world, including here in Australia. Another country that has started to take notice of the increase in popularity in China. As eSports become more popular, the competitions are growing in size, attracting more gamers, sponsors and bigger prizes. It comes as no surprise then that casinos in Macau have started to pay attention and support eSports.
Macau Casino Sponsors eSports Competition
For those who don’t know, eSports is the term used to describe professional, competitive play in video games. Macau casinos are now starting to support eSports in order to diversify their offerings and help generate non-gambling revenue. The first step in this occurred recently when the Grand Lisboa Hotel and casino was the main sponsor of the MDL Macau DOTA 2 International Elite Invitational.
The competition was called the first international eSports event in Macau and attracted nine teams from around the world. The total prize pool was just under AU$400 000 and was won by a European team. They managed to beat the team from the Philippines 2-0 in the final. A 2016 eSports tournament held in 2016 attracted 43 million Chinese viewers over the course of the event, proving that these gaming competitions are hugely popular.
Casinos Hoping to Attract New Customers with eSports
While this may have been the first eSports event of this magnitude in Macau, there has been a growing interest for some time. Macau hotels and casinos have hosted numerous other eSports and gaming events including the China eSports Carnival and the GIRLGAMER 2017 eSports Festival.
The hope is by hosting these events, the casinos in Macau can attract new customers to their resorts. In other parts of the world, casinos and sportsbooks are also getting involved in eSports, allowing gamblers to wager on the outcome of eSports tournaments. This is great fun for anyone interested in gaming.