SportCaller is an innovator of free-to-play (FTP) prediction games. The company was established in 2014 and has since partnered with some of the biggest names in the sports betting world. These names include William Hill, Ladbrokes Coral and Paddy Power Betfair; the parent company for Australian sports betting brand, Sportsbet. Recently, the FTP company announced that it had signed a deal that guarantees its expansion in Australia via a partnership with Sportsbet.
The timing of this expansion could not be more perfect because the NBA playoffs are down to four games and the 2018World Cup approaches. However, the expansion will focus on Australia’s domestic sports; for example, AU rules football and rugby!
Head of Sports Product for Sportsbet, Ryan O’Callaghan said that they were “pleasantly surprised with the performance” of SportCaller, in particular, the retention rates. He added that the “performance gave us the confidence to contract them to create new FTP games for our users across additional sporting codes.”
SportCaller also proved popular among new and old gamblers; plus; occasional and regular bettors. “The chance to back their favourite players to score first, for a huge jackpot, has been taken up by both casual and regular punters” concluded O’Callaghan.
SportCaller’s Managing Director, Cillian Barry, said: “having pioneered the free-to-play jackpot model with football and racing, its rewarding to see our games’ core values of outstanding gameplay and bet-conversion export so effectively into other sports.” Barry added: “Cracking a new continent in partnership with Sportsbet was a no-brainer, as they have the expertise and ambition to invest and grow market share down under.” Barry’s views on Sportsbet rang true, given that parent company, Paddy Power Betfair intends on increasing their mark in the Australian gambling market.
While Barry was positive about the Australian market, he described SportCaller as flexible and adaptable to any sport – in any market. In fact, Barry said: “SportCaller’s patented database schema and integration are flexible enough to easily adapt to the differing data and logic of any sport, maximising the free-to-play possibilities no matter what the territory.”